Congratulations to Dr. Scott Schwenter, who presented on December 2nd in the Grand Lounge of Faculty Club, his Arts and Humanities Inaugural Lecture "Would you just die already? Priming and Obsolescence in Grammar". Each year, the Arts and Humanities celebrate faculty who have recently been promoted to the rank of professor by asking each to present a public lecture on his or her body of research or creative activity and current projects. In his lecture, Dr. Scott Schwenter provided evidence to show that persistence in discourse, the priming of a grammatical item G by some prior mention of G or one of its variants in discourse, plays a crucial role in keeping obsolescing grammatical items from dying out completely.